ROOFTOP RINK

Molson Canadian took Canadians’ passion for hockey to new heights by building an epic rink on top of a skyscraper and letting the media buzz build. Then, we invited hockey obsessed fans for a legendary game of pickup with NHL legends.

CREDITS

Agency: Rethink
Client: Molson Coors / Molson Canadian
Executive Creative Directors: Chris Staples, Ian Grais
Creative Directors: Aaron Starkman, Mike Dubrick, Joel Holtby, Dre Labre
Art Directors: Vic Bath, Joel Holtby, Nicolas Quintal, Leia Rogers
Copywriter: Bob Simpson, Mike Dubrick, Xavier Blais, Morgan Tierney
Designer: Alex Fleming
Print Producer: Narine Artinian
Agency Producer: Laura Rioux
National Director of Strategy: Maxine Thomas
Director of Strategy: Darren Yada
Director of Amplification: Leah Gregg
Outreach Coordinator: Rosa Tang
Digital Analyst: Gordon Zhang
Account Directors: Barrett Holman, Cheryl Munroe
Account Executive: Seth Waterman, Daniel Riggi
Director: Michael Lawrence
Production Company : Skin + Bones
Music/Sound: Grayson Matthews, RMW Music
Executive Producer: Liane Thomas
Line Producer: Rita Popielak
Editor: Marc Langley