After Asbestos

When Asbestos, the Canadian mining town with a toxic name finally decided to change it, Greenpeace hacked the public naming contest to literally get local biodiversity back on the map.

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CREDITS

Agency: Rethink
Client: Greenpeace Canada
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Nicolas Quintal
Creative Directors: Xavier Blais, Maxime Sauté
Art Director: Edouard Coune
Copywriters: Raph Côté, Jon Mandell
Account Director: Mélanie Châteauneuf
Producers: Marie-Pière Poulin, Katia Dupuy, Todd Harrison
Editors: Stephen Parker, Leigh ONeill

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