GHOSTS OF THE FORUM

The Montréal Canadiens have won 24 championships while they played at the legendary Montréal Forum. They were so good that people believed that former players’ ghosts haunted the building. And since they moved, the team has been struggling. So instead of just putting its logo on the rink boards, major sponsor Sports Experts called upon a paranormal expert to finally move the Ghosts of the Forum to the Bell Centre.

CREDITS

Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Planner: Pascal Routhier
Agency Producer: Marie-Noëlle Rosso
Account Supervision: Marie-Sarah Bouchard, Alexe Dupont
Account Direction: Alex Lefebvre
Production House: 1One Production
Director: Anthony Ayotte
DoP: Mathieu Élie
Production: Guillaume Dubois, Marc-André Gilbert, Jean-René Parenteau
Editing: Philippe Grenier
Post Coordinator: Gabrielle Doré
Sound: P.O. Rioux
Music: Nico Marquis / 1One Production