PRIDE SHIELD

To show the world that we have to unite against homophobic violence to stop it, we fired a .45 caliber round into a 193 Pride Flag. A ballistic experiment, turned art installation that serves as a powerful reminder that we can only make a different if we come together.

CREDITS

Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Planner: Pascal Routhier
Agency Producer: Marie-Noëlle Rosso
Account Supervision: Marie-Sarah Bouchard, Alexe Dupont
Account Direction: Alex Lefebvre
Production House: 1One Production
Director: Anthony Ayotte
DoP: Mathieu Élie
Production: Guillaume Dubois, Marc-André Gilbert, Jean-René Parenteau
Editing: Philippe Grenier
Post Coordinator: Gabrielle Doré
Sound: P.O. Rioux
Music: Nico Marquis / 1One Production