Sleep talkers

Who better to give an unbiased review of IKEA mattresses than people who are currently in deep sleep on them?

CREDITS

Agency: Rethink
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Executive Creative Director: Xavier Blais
Group Creative Directors: Zachary Bautista, Geoff Baillie, Caroline Friesen, Robbie Percy
Creative Directors: Jordan Darnbrough, Nick Noh
Copywriter: Justin Santelli
Strategy: Sean McDonald, Julian Morgan, Emma Bayfield
Group Account Director: Kiara Wilson
Account Director: Tori Zenko
Account Supervisor: Rachel Rava
Producer: Mark Pan, Narissa Ward, Jenna Fullerton