Thanks for visiting this very braggy cyberspace page. I’m currently a Partner and Executive Creative Director at Rethink, Cannes Lions’ 2024 Independent Agency of the Year, AdAge’s International Agency of the Year 2025 and Canada’s Strategy’s Agency of the Year 6 years running.

I joined the agency in 2015, helping build the Montreal operation from the ground up. Since then, Rethink emerged as one of the world’s top creative shops and I was lucky enough to consistently help create famous, effective, smart-yet-dumb campaigns for global powerhouses like Molson Coors, IKEA, Kraft Heinz, Decathlon and local brands/causes like Érable du Québec, Knix and Fondation Émergence.

My work was featured in just about every mainstream news outlet on Earth, won Gold or Grand Prix at every major award show, was shown at the Montreal Museum of Fine Arts and used as pedagogical material against cyberbullying and period education. The latest project I helped create has a decent chance of being featured on my mom’s Samsung Galaxy lock screen.

Add me on LinkedIn for the likes. Hit me up for a Zoom call if you want to chat whilst looking at yourself. You can always follow me on Insta but I only post pictures of my kids on their birthdays.