Protest march
of the Penguins

When the Trump administration’s imposed tariffs on the Heard and McDonald Islands, a collection of islands inhabited only by penguins, we turned the penguins’ annual migratory march into a protest against tariffs.

CREDITS

CCO: Mike Dubrick, Aaron Starkman
ECD: Xavier Blais
Creative Directors: Zach Bautista, Geoff Baillie
Creative team: Jordan Darnbrough, Nick Noh
CSO: Sean McDonald
Head of Strategy: Julian Morgan
Senior Strategist: Emma Bayfield