Sport your period

1 in 2 teens drop out of sports out of fear of blood leakage. Because of the social stigma around period blood. To show menstruators that they can perform at the highest level while on their period, we paid athletes to wear a period-shaped symbol and to speak out about their period.

CREDITS

CCO: Mike Dubrick
ECD: Xavier Blais
GCD: Zachary Bautista, Geoff Baillie
CD: Jacquelyn Parent, Luiz Faria Junior
Writer: Jacquelyn Parent
Art Director: Luiz Faria, Loretta Lau, Amber Arezes
Producer: Kate Spencer
Director: Ale Burset