BRUTAL POSTINGS

We would never tolerate online homophobia in the real world, so why don’t we report it when we see it online? To expose that double-standard, we printed real hateful comments and put them on display. We got shut down in 20 minutes while online, the same messages are still up.

CREDITS

Agency: Rethink
Client: Fondation Émergence
Creative Director: Chris Staples, Ian Grais, Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Agency Producer: Marie-Pière Poulin
Strategy: Pascal Routhier
Account Director: Alex Lefebvre
Account Manager: Cendra Percy
PR: Charles Côté, Victor Brunton
Production: ContentContent
Director: Simon Lebrun
Producer: Raphaëlle Rousseau
Sound: P.O. Rioux