AI KETCHUP

Artificial intelligence is getting smarter. AI text-to-image generators can even create unique images from simple prompts. So we wanted to know what would happen if we just typed in “Ketchup”. Turns out that for machines, like humans, It Has to Be Heinz.

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CREDITS

Brand: Heinz Ketchup
Agency: Rethink
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Mike Dubrick
Creative Directors: Zachary Bautista, Xavier Blais
Art Director: Zachary Bautista, Jean-Nicolas Duval
Copywriter: Geoff Bailie, Xavier Blais, Aman Soin
Agency Producer: Steph Walker-Wells, Alex Butt, AJ Merrick, Sheldon Sam, Katia Dupuy, Emma Rozenblum
Strategy Director: Julian Morgan
Photos: Emma Laberge
Studio: Brad Kumar, Cadu Rocha
Group Account Director: Jamie Sutherland
Accounts: David Greisman, Emily Anzarouth, Ashlynn Labinaz, Catherine Blouin-Mainville
PR: Meredith Montgomery, Sara Lemmermeyer
Editor: Tyler Erdelac, Étienne Bergeron

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