Ability signs

For decades, we’ve been representing people with disabilities with a single icon. An icon that showcases their limitations. So Decathlon, the worldwide retailer committed to democratize sports for all used sports to change the International Symbol of Access and our point-of-view on disabilities.

CREDITS

Brand: Decathlon Canada
Agency: Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick, Nicolas Quintal
Creative Directors: Xavier Blais, Maxime Sauté
Art Director: Rachel Leblanc, Ryan Cookish
Designer: Claudia Barberio
Studio Artist: Cadu Rocha
Chief Strategy Officer: Sean McDonald
Strategy Director: Pascal Routhier
Group Account Director: Alex Lefebvre
Accounts: Aïcha Diallo, Rose Napoléon
PR: Meredith Montgomery, Sara Lemmermeyer
Production House: ContentContent
Director/DP: Simon Ronny Lebrun
Producer: Raphaëlle Rousseau
Agency Producer: Sarah Longpré, Johanne Pelland, Katia Dupuy, Samuel Bonneau, AJ Merrick, Steph Walker Wells
Editor: Leigh Oneill
Interactive Producer: Terri Winter, Todd Harrison
Developer: Steve Lam