SLOW RADIO

It’s no secret that Heinz Ketchup takes time to get out of the bottle. So to bring this unique, iconic experience to a medium where you can’t see it, we ran the slowest 60 seconds radio commercials ever made. In the midst of evening rush hour traffic.

CREDITS

Agency: Rethink
Client: Kraft/Heinz - Heinz Ketchup
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Directors: Xavier Blais, Allan Topol, Maxime Sauté
Art Director: Maxime Sauté
Copywriters: Xavier Blais, Allan Topol
Chief Strategy Officer: Sean McDonald
Strategist: Julian Morgan
Agency Producer: Shelby Spigelman, Narissa Ward
Production Company: Vapor Music
Audio Director: Ted Rosnick
Engineer: Ethan Myers
Group Account Director: Karlee Bedford
Account Director: Kai de Bruyn Kops
Account Manager: Emily Anzarouth