Ketchup and
seemingly ranch

When a Taylor Swift fan tweet went viral, we turned one of Heinz’s biggest commercial failure into a phenomenon.

CREDITS

Advertiser: Kraft Heinz
Agency: Rethink
Chief Creative Officer: Aaron Starkman, Mike Dubrick, Daniel Lobatón
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Zachary Bautista, Geoff Baillie
Art Director: Mustaali Raj, Zachary Bautista
Copywriter: Thom Peters, Geoff Baillie
Strategy Director: Julian Morgan
Strategist: Emma Bayfield
Accounts : Rachel Cloth, David Greisman, Rob Dix, Bhumika Baweja
Producer: Kate Spencer, AJ Merrick, Venus Pun
Studio: Todd Bennett