BEYOND BAIT

Despite the numerous vegan options available, most Canadians yet have to try them. So to convince the third biggest meat eaters per capita to try A&W’s all new Beyond Meat plant-based nuggets, we showed them that even the world’s most notorious carnivore loved them.

CREDITS

Client: A&W Canada
Chief Creative Officer: Aaron Starkman
Creative Director: Xavier Blais, Maxime Sauté
Executive Creative Director: Nicolas Quintal
Art Director: Mathieu Lacombe, Thomas Larthe
Writer: Charles Côté
Chief Strategy Officer: Sean McDonald
Strategy Director: Pascal Routhier
Account Director: Catherine Blouin-Mainville
Account Manager: Victor Brunton, Gabrielle Bergeron
Agency Producer: Johanne Pelland, Sarah Longpré
Production Company: Nova Film
Director: David Poulin
DoP: François Gamache
Producer: Charles Gaudreau, Anna Charbonney
Making of Director: Alex Nolet
Sound: Circonflex
Engineer: Pierre-Hugues Rondeau